snippits the components of the SERPs

Matt made a great video yesterday of snippits (the components of the SERPs). Since getting sitelinks next to our listing for a couple phrases I've become more and more curious as to how they're generated. I had my theories but recently I've started seeing instances of sites getting them that fall outside the criteria I believed were responsible (including our own). Bill Slawski did a good post a while ago on them here if you want to read a great introduction and summary of what the patents have to say. And so I watched carefully and I have to say, Matt gives some great advice but I got more information on how to get the links from Bill and some research than I did from Matt. :)

But the video is great, he has some conversion tips and even some SEO advice he passed on to Starbucks. :)

Here's the video: